Marketing is the language for reptile brain, not the conscious one

— Sher Shah

Chief Marketing Officer ( FTP Commodities Pvt. Ltd )

Served the company from April 2025 to September 2026. Joined as the marketing lead to oversee content, content strategy and ads. Ended as the chief marketing officer overseeing content strategy, brand positioning, building and executing sales funnels, meta campaigns, quality lead generation and market analysis for improvisation.

7+ Crores
16X ROAS
6000+ Leads Generated
of the finance industry

Major Exposure

Scents N Stories

Marketing Strategy

Formed their ‘SRK’ strategy as a freelance project. This single psychological tactic drove sales of over 230,000 units.

Shadee.pk

Founder ( 2019–2021 )

Founded the company in 2019 and led the front-end design team, choosing color schemes based on attention psychology — later adopted by brands including DilKaRishta and Shadiyana. The company became defunct in 2021.

Skills Aura

Creative Director

Led the creative strategy for Skills Aura Trading Institute to close high-end clients since its inauguration in May 2025 through January 2026, also leading the Meta ads team.